Kevin Durant has been one of the most talked about players during the NBA offseason. Thanks to his trade request, the Brooklyn Nets forward has made headlines. However, his latest move is a new business venture to help other athletes.
Durant is part of a group of investors who invested in Athletes Unlimited. They raised $30 million for this organization. KD’s investment will help the organization grow and bring innovations for athletes.
Athletes Unlimited is a unique network of professional sports leagues for women founded in March 2020. The organization has achieved a lot despite only being active for two years. Durant’s investment will help it achieve even more.
Kevin Durant invests in Athletes Unlimited
Athletes Unlimited is a network of sports leagues that has a different approach to sports. They believe the traditional professional sports model doesn’t bring out the best in players. They also think fans could get more out of their viewing experience.
The network has existed for two and a half years and has already succeeded in several leagues. Their basketball, volleyball, lacrosse and softball leagues have been quite successful.