Juneteenth has been a holiday in some US states, but the move has pressured more companies to declare the day a holiday.
With Juneteenth, the first new federal holiday created in nearly four decades, falling on a weekend, some companies, including JPMorgan Chase & Co and Bank of America Corp, have allowed US employees a floating day off.
Many US companies had observed Juneteenth last year, when the United States was rocked by protests against racism and policing following the murder of George Floyd, an African-American man, by a Minneapolis police officer.
More than 800 companies said they would offer employees a paid day off for Juneteenth as of Friday morning, said Hella Creative, which started an online signature campaign for firms recognizing the holiday.
Retailer Target Corp said the day would remain an annual company holiday moving forward, while it would be a paid holiday at Yelp. Nike said it would close all US operations, like it did in 2020.
Coffee chain Starbucks Corp said its stores would remain open, but hourly workers would be paid at 1.5 times their regular rate and salaried staff will receive a holiday in lieu.