Global hires go beyond IT, tap more desi talent

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MUMBAI: India appears to be the flavour of current times for recruiters globally with Indian talent the most sought after amid a rise in cross-border hiring.
Jobs from various global markets are being outsourced to skilled talent in India, and this is not restricted to IT alone. Recruitment firms say the trend is broad-based and is also playing out in non-IT fields such as digital marketing, content, design, accounting, administrative, project management, supply chain and even manufacturing.
The twin advantages for outsourcing jobs to talent here is skills as well as proficiency in English language. Global recruitment firms are said to be at an advantage given that they can leverage the expertise in sourcing jobs from across the world.
Randstad India head (research & selection) Sanjay Shetty said, “Randstad’s other operating companies have expressed interest in how India can deploy talent for their customers in those markets. We are also receiving direct inquiries from customers themselves on these lines. There are global manufacturers who have only liaison offices in India, but they are keen on hiring senior people and deploying them on Randstad’s rolls till they firm up their plans. Till then, these executives will be on our payrolls.”
Shetty said organisations across countries like Portugal, Spain, Bulgaria, Belgium and Singapore, to name a few, who do not yet have operations in India, are hiring people on Randstad’s rolls. “We are deploying this talent till these companies sort out their books of account and begin operations. As a staffing company, we are using our hire-and-deploy model till companies set up their permanent offices in India. Earlier, we used to keep only junior level talent on our payrolls, but now we are doing so for senior executives as well,” said Shetty.

TeamLease Services EVP & co-founder Rituparna Chakraborty said talent acquisition professional is one of the biggest profiles being sought from India for cross-border jobs. “The biggest demand is coming from the Middle East. We are also seeing enquiries from the UK and some from Europe,” said Chakraborty. While most markets earlier followed a decentralised system, the last 18-20 months of work-from-home has turned things around. “The pandemic has altered cost structures and companies are keen on investing in India. India also has the requisite skills, the availability of which may be an issue in some other countries. Language is another big plus for Indian talent. Such organisations do not want talent to migrate out of India, rather they are keen that they continue to work from here,” said Shetty.
Sekhar Garisa, CEO of Monster.com, a Quess company, said, “Hiring has become location-agnostic at a global scale. A lot of organisations outside India are looking for talent that can stay and work out of India. Salary difference between what someone makes in an overseas market and India is narrowing because of the demand-supply gap.”
The difference in salary between top talent working on specific jobs in India and abroad is 30-40%. “This gap has been reducing consistently for 10-15 years. The trend has accelerated over the last 5 years,” said Shetty. Given the current trend, Shetty believes cross-border hiring could grow to account for 10% of the pie for any professional recruitment firm over the next 2-3 years. “Currently, it contributes 2-3%.”

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