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4,000 bookings done, 55% prefer diesel

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Hyundai Alcazar was officially launched in India on Friday at a starting – and introductory – price of 16.30 lakh, going up to 19.99 lakh (ex showroom prices). This is the first time that Hyundai has dived into the three-row SUV space in the country and Alcazar competes in a still tight-knit space which also features Tata Safari and MG Hector Plus. What’s interesting is that just about a week since bookings for Alcazar were opened, Hyundai informed it has received 4,000 bookings.

Underlining that unlike Creta, Alcazar is fighting to create a new space in the Indian auto market, Hyundai said it was a positive start to the reception for Alcazar which is offered in three broad variants – Prestige, Platimun and Signature. The car maker added that bookings are near equal for all of these three variants.

Hyundai Creta (HT Auto photo)

Creta

1497 cc|Petrol|Manual

Ex-showroom price

₹17,67,565*Onwards

Hyundai Venue (HT Auto photo)

Venue

1197 cc|Petrol|Manual

Ex-showroom price

₹11,77,721*Onwards

Hyundai I20 (HT Auto photo)

I20

1197 cc|Petrol|Manual

Ex-showroom price

₹11,43,558*Onwards


Alcazar is offered with both petrol and diesel engine options. So, there is a 2.0-litre petrol motor and a 1.5-litre diesel motor. Hyundai informed that 55% of the bookings so far are for the diesel variants.

Then there is the choice between six and seven-seat layout. Most have preferred the six-speed layout even though there is sizable interest in the seven-seat version as well.

In the toss up between automatic and manual transmission, 65% prefer the former.

Hyundai also added that it was a well-thought-out decision to not offer a no-frills base model because it expects the target audience of Alcazar to expect certain high-end features from the Prestige variant up.

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